So let me get this straight…you (Gillette and Accenture) put him (Tiger) up on a pedestal (i.e…pay him millions of dollars) like he’s some sort of God, to hoc your company, and then when it turns out he’s human, like the rest of us…you drop him.
And now that you've abandoned him in his time of need, I'm supposed to be impressed…or go out and buy your products? Hmm, really?
Don't get me wrong, I'm not siding with (nor am I condemning) what Tiger did. I just continue to be amazed by this calculated gesture.
Simply put…it's fascinating that you think we the public are so shallow.
Repartee Room 
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